In the last few years, giclées have become increasingly more popular and sales have grown exponentially. There are TWO basic reasons for this:
- Giclées capture the beauty of the original work of art with a high level of fidelity and archival longevity; and
- Giclées make economic sense for everyone involved, including artists, resellers and the art buying public.
Benefits to the Artist
- Significantly higher potential income from each artwork.
- Because of the additional income from giclées, artists are able to spend more time and effort on creating original artworks – there is no rush to finish and sell.
- Artists can charge more for their original artworks – giclées provide a lower priced alternative for customers who are not willing or able to pay for the original.
- Artists may decide to keep the originals – sell only giclées.
- Unlike lithographs, the initial investment to produce a giclée is very moderate – sometimes less than $100! And giclées can be printed as needed, just a few at a time.
Benefits to Art Galleries and Other Resellers
- Obtain access to a larger pool of quality images
- Offer a wider range of prices and sizes
- Increase sales volume, including sales of art frames and related services
Benefits to the Public
- Ability to choose from a wide variety of quality, limited-edition art reproductions at affordable prices
- Giclées are often available in various sizes, allowing customers to obtain the images they like in a size suitable for their décor needs.
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